In a hyper competitive world, positioning commodity products only on pricing is
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Collection of Resonvate stories
Positioning on value: Learning from meat industry
In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers
Corporate titles with a twist : Rise of T-Shaped CXO
Everyone in corporate world likes to have rich and fancy titles, however, there are corporations who take the business of crafting titles quite seriously with a reason. On face value, one can dismiss new titles as, ‘different but same’, however, little research will show certain titles are constructed with purpose
Poland’s Idea Bank Express
Innovation which brings digital experience in physical world, sometimes known as ‘phygital’ if done well can be engaging, disruptive and impactful. Poland’s Idea Bank known for its innovation is definitely showing the world how to win in ‘phygitial’ category. Aimed at targeting the SME business segment, Idea Bank identified that
Story of Coffee: Devil’s drink to birth of insurance
Sipping a hot cup of coffee is a divine experience for many. However, you might be startled to know when coffee was introduced it was faced with severe resistance and many campaigns taken up to block the growth of coffee as beverage. So, how did the coffee aficionados break the
Task Shifting to tackle medical emergencies
Attracting and retaining talent is always a key challenge for all industries. The challenge gets amplified when dealing with skill shortages in emergency health workers and the region under discussion in African countries. Ethiopia understanding the gravity of the problem is using ‘Task Shifting’ as a prudent innovative approach to
Talent scouting lessons from Basketball
Identifying, attracting and retaining the right talent is always high on the priority of all leading organizations. World Economic Forum in their commentary on Industry 4.0 have been calling out how the skills revolution will play a key role in shaping the economy. HR folks in organizations are always look
Fare Evasion to Community Benefit: Transport Ombudsman’s data magic
In Australia, Public Transport of Victoria’s (PTV) data on fare evaders showed an interesting trend. They found a particular tram and train route in Melbourne having high rate of offenders and interestingly even higher rate of fare evasions disputed with Transport Ombudsman. Further analysis of data revealed that,young people faced
Swarm intelligence to solve business problems
Everyday businesses are flooded with the need to make all sorts of decisions – strategic, operational and tactical .Many of these decisions are taken by business managers or leaders who may or may not always follow a popular view for that particular decision. Have you ever looked into how nature
Price menu for healthcare services: Unheard but possible
Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same
Painting to Kirigami: Arts an underappreciated innovation source
Inspiration is everywhere and everything -Throughout the history, great minds have applied this philosophy to come up with highly impactful innovations. Amongst the multiple sources, one source of inspiration which gets less attention is that of ‘arts’. Arts has played a key role and continues to play a key role