An interesting initiative to tackle a common problem in India -Honking at
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Collection of Resonvate stories
Mumbai’s punishing signal
An interesting initiative to tackle a common problem in India -Honking at traffic signals. What if the behavior of people is redirected against them to instantly face consequences of their action. Yes, that was the thought behind this experiment. Though the practicality of scaling this questionable, there are some interesting
Reimagining medical imaging with experience design
Hospitals and medical equipment can be daunting for adults let alone children. Can there be a better way to carry out the medical procedures and create an exciting experience for its users? The researchers at General Electric (G.E) Healthcare challenged the status quo and came up with an answer! Read
Brokering win-win deal with customers for saving power
Does influencing customer behavior and making them happy always come at a cost ? What if there is a solution that will improve customers experience, save the businesses some money and help better the environment ? If you are thinking it’s too good to be true , then read on..
Nobel prize winning light trick can solve business challenges
We all have would have done it in schools- to look through the microscope. However, what if somebody takes it to next level to look through the invisible, beyond what an ordinary microscope can do. What if that idea wins a nobel prize and can give you ideas to solve
F1 inspired Healthcare practices
F1 for many is a world class sport and mega entertainment platform. However, things that happen behind the scenes to make F1 a success is never analysed or given the right attention. When a group of health care surgeons and heathcare professionals were looking for ideas to improve their practices,
Artificial voice box device supported by toy maker
Art has inspired several engineering wonders at mammoth scales. However, the innovation story of a toy maker, helping a Doctor to create an surgical device for helping throat cancer patients is something really incredible. Dr.Vishal Rao, an oncologist based in Bangalore wanted to do something about the high cost incurred
Double Diamond Interchange(DDI): Valuable innovation lessons for other industries
Globally, road intersections are the points where the probability of accidents is generally found to be on the higher side. Intersections, typically have crossing, merging and diverging conflict points leading to confusion amongst drivers. The situation gets worse when you add the increasing number of vehicles, quality of roads and
Business inspired from cross domain ideas: Skincare to space water detection
Throughout history, there are several cases of innovations inspired from cross-industry and cross-domain ideas. Three such interesting stories, Caudalie is a leading French skincare brand owned by a couple, Mathilde and Bertrand Thomas. The Mathilde family which owned vineyards got their idea for grapeseeds inspired skincare products when they had
Positioning on value: Learning from meat industry
In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers
Corporate titles with a twist : Rise of T-Shaped CXO
Everyone in corporate world likes to have rich and fancy titles, however, there are corporations who take the business of crafting titles quite seriously with a reason. On face value, one can dismiss new titles as, ‘different but same’, however, little research will show certain titles are constructed with purpose