Gaining market share in a crowded market place is never easy. Companies
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Collection of Resonvate stories
Using advocacy to grow market share
Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.
Biomimicry Art
Mother Nature has perfected the design, size, shape, colours, and look & feel of all biological entities. They have been designed most effectively by keeping in mind, its role on earth and its survival. It is not a surprise to see designers, architects and engineers taking cues from nature when
Canary from coal mine to software testing
Canary release is a technique to reduce the risk of introducing a new software version in production by slowly rolling out the change to a small subset of users before rolling it out to the entire infrastructure and making it available to everybody. Canary testing is recommended as good practice
Innovate to suit user habits
There are many challenges in our day to day life. Most of them can be solved by bringing a little change in human behavior and habits. But human behaviors and habits are not easy to change. Though there are several approaches and techniques to people change management, there are several
WeChat: Culture eats strategy for breakfast
WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it was one of the world’s largest standalone mobile apps by monthly active users with over 1 billion. WeChat is not just a messaging app but
Nike shoe sole inspired by waffle iron
Nike’s co- founder,Bill Bowerman, who was a track and field coach at the time, had been searching for a way to make shoes lighter and faster. While he was working to find a solution to this problem, his chat with his wife over breakfast got him the inspiration to build
Carma project: Toyota’s nudge for product recall
Traditionally, project recall in automobile, healthcare, food or other industry has been done as a massive public relations exercise supported by the company’s sales, distribution and service partners. The outcomes from the traditional route has not always been very encouraging. Toyota, the largest car manufacturer started to think about it
The Jungle: Fiction inspired industry welfare laws
Long before Henry Ford adapted it to automobile production, meat packers had developed the first industrial assembly line. It was more accurately a “disassembly line,” requiring nearly 80 separate jobs from the killing of an animal to processing its meat for sale. “Killing gangs” held jobs like “knockers,” “rippers,” “leg
Fan Equity – Not only a fan but also an Owner
When a private limited company needs more money for its growth and expansion plans, it goes to public to raise the capital. Thus, it becomes a publicly-owned company. People who buy company’s shares bear the highest risk but they also enjoy the collective ownership of the company which is transferable.
Photocopier drum inspired by beer
A product innovation example offered in 1991 by Ikujiro Nonaka and Martin Kenney in the Journal of Engineering and Technology Management involved a key part of a photocopier — its drum. A team of engineers at Canon Inc. was considering how to redesign the drum in order to ease photocopiers’