Whenever we purchase something online or in the market, we look for
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Collection of Resonvate stories
Price menu for healthcare services: Unheard but possible
Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same
Painting to Kirigami: Arts an underappreciated innovation source
Inspiration is everywhere and everything -Throughout the history, great minds have applied this philosophy to come up with highly impactful innovations. Amongst the multiple sources, one source of inspiration which gets less attention is that of ‘arts’. Arts has played a key role and continues to play a key role
Making it too easy can backfire: Cake mix story
At times making it too easy can backfire! That’s what General Mills, a famous US based Food company uncovered when they were investigating the reasons as to why their Betty Crocker brand ‘Cake mix’ failed to generate sales. On analysis they found the following issues, – Women always took pride
Using advocacy to grow market share
Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.
Biomimicry Art
Mother Nature has perfected the design, size, shape, colours, and look & feel of all biological entities. They have been designed most effectively by keeping in mind, its role on earth and its survival. It is not a surprise to see designers, architects and engineers taking cues from nature when
Canary from coal mine to software testing
Canary release is a technique to reduce the risk of introducing a new software version in production by slowly rolling out the change to a small subset of users before rolling it out to the entire infrastructure and making it available to everybody. Canary testing is recommended as good practice
Innovate to suit user habits
There are many challenges in our day to day life. Most of them can be solved by bringing a little change in human behavior and habits. But human behaviors and habits are not easy to change. Though there are several approaches and techniques to people change management, there are several
WeChat: Culture eats strategy for breakfast
WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it was one of the world’s largest standalone mobile apps by monthly active users with over 1 billion. WeChat is not just a messaging app but
Nike shoe sole inspired by waffle iron
Nike’s co- founder,Bill Bowerman, who was a track and field coach at the time, had been searching for a way to make shoes lighter and faster. While he was working to find a solution to this problem, his chat with his wife over breakfast got him the inspiration to build
Carma project: Toyota’s nudge for product recall
Traditionally, project recall in automobile, healthcare, food or other industry has been done as a massive public relations exercise supported by the company’s sales, distribution and service partners. The outcomes from the traditional route has not always been very encouraging. Toyota, the largest car manufacturer started to think about it