Sarah, a driven entrepreneur, was determined to build a loyal customer base for her startup's cutting-edge app. Despite initial excitement, she noticed a concerning trend – users were signing up but quickly losing interest. Frustrated, she stumbled few concepts other players were adopting. Three concepts resonated deeply: feature gating, reciprocity, and status as a service.
Feature Gating: The Art of Anticipation
Example: Sarah implemented feature gating, requiring new users to invite at least five friends before gaining full app access. This ensured users had a built-in social network from the start, creating . . .
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