Camera film to Skincare: Fujifilm’s reinvention

Have you ever wondered what the connection could be between photography and skin care? It seems like a stretch, right? But what if I told you that a renowned camera and film manufacturer, Fujifilm, has successfully ventured into the world of beauty with their skin care line ASTALIFT?

It all began with Fujifilm's expertise in oxidation, which is the process that occurs when a substance is exposed to oxygen. The company had been studying oxidation for years, as it plays a significant role in the deterioration of photographic film. However, they soon realized that this same knowledge could be . . .

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