Brokering win-win deal with customers for saving power

Does influencing customer behavior and making them happy always come at a cost ? What if there is a solution that will improve customers experience, save the businesses some money and help better the environment ? If you are thinking it’s too good to be true , then read on..

Nobel prize winning light trick can solve business challenges

We all have would have done it in schools- to look through the microscope. However, what if somebody takes it to next level to look through the invisible, beyond what an ordinary microscope can do. What if that idea wins a nobel prize and can give you ideas to solve

F1 inspired Healthcare practices

F1 for many is a world class sport and mega entertainment platform. However, things that happen  behind the scenes to make F1 a success is never analysed or given the right attention. When a group of health care surgeons and heathcare professionals were looking for ideas to improve their practices,

Artificial voice box device supported by toy maker

Art has inspired several engineering wonders at mammoth scales. However, the innovation story of a toy maker, helping a Doctor to create an surgical device for helping  throat cancer patients is something really incredible. Dr.Vishal Rao, an oncologist based in Bangalore wanted to do something about the high cost incurred

Double Diamond Interchange(DDI): Valuable innovation lessons for other industries

Globally, road intersections are the points where the probability of accidents is generally found to be on the higher side. Intersections, typically have crossing, merging and diverging conflict points leading to confusion amongst drivers. The situation gets worse when you add the increasing number of vehicles, quality of roads and

Business inspired from cross domain ideas: Skincare to space water detection

Throughout history, there are several cases of innovations inspired from cross-industry and cross-domain ideas. Three such interesting stories, Caudalie is a leading French skincare brand owned by a couple, Mathilde and Bertrand Thomas. The Mathilde family which owned vineyards got their idea for grapeseeds inspired skincare products when they had

Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers

Corporate titles with a twist : Rise of T-Shaped CXO

Everyone in corporate world likes to have rich and fancy titles, however, there are corporations who take the business of crafting titles quite seriously with a reason. On face value, one can dismiss new titles as, ‘different but same’, however, little research will show certain titles are constructed with purpose

Poland’s Idea Bank Express

Innovation which brings digital experience in physical world, sometimes known as ‘phygital’ if done well can be engaging, disruptive and impactful. Poland’s Idea Bank known for its innovation is definitely showing the world how to win in ‘phygitial’ category. Aimed at targeting the SME business segment, Idea Bank identified that

Story of Coffee: Devil’s drink to birth of insurance

Sipping a hot cup of coffee is a  divine experience for many.  However, you might be startled to know when coffee was introduced it was faced with severe resistance and many campaigns taken up to block the growth of coffee as beverage. So, how did the coffee aficionados break the