Agriculture Archives

How a Small Dutch Town Became the Global Epicenter of Agri-Food Innovation

When Liesbeth, a third-generation Dutch farmer, stood at the edge of her family’s lettuce fields in the late 1990s, she could feel the ground shifting. Climate patterns were changing. Pests were harder to predict. Her children weren’t interested in taking over the farm. Like many across rural Europe, her family’s…

Camera film to Skincare: Fujifilm’s reinvention

Have you ever wondered what the connection could be between photography and skin care? It seems like a stretch, right? But what if I told you that a renowned camera and film manufacturer, Fujifilm, has successfully ventured into the world of beauty with their skin care line ASTALIFT? It all…

Zespri system innovation on clearance to pick

‘Timing is everything’ – this old adage applied to different facets of business from product launch,marketing to supply chain. However, it becomes absolutely vital if you are a fruit producer, a global brand and a dominant market leader. Yes, ‘clearance to pick’ is such a key aspect in the fruit…

Agri-innovation: Reading body language to improve productivity

For diary business, improvement in productivity means more milk. One of the ways to improve throughput in milk is increasing the number of cows to produce milk. Cow breeding for ages has been an art mastered with skill and experience. Science in the recent past has come a long way…

Online marketplace for better catchment management

We all know that online platforms and marketplace has changed the way we live today. With the likes of Amazon’s, Airbnb’s and Uber, the digital marketplace is a new efficient way to disrupt the status quo and create a vibrant marketplace for innovation. But can this marketplace be leveraged to…

Business inspired from cross domain ideas: Skincare to space water detection

Throughout history, there are several cases of innovations inspired from cross-industry and cross-domain ideas. Three such interesting stories, Caudalie is a leading French skincare brand owned by a couple, Mathilde and Bertrand Thomas. The Mathilde family which owned vineyards got their idea for grapeseeds inspired skincare products when they had…

Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers…

Agriculture