Boundaryless Thinking
The de Havilland Comet, the world’s first commercial jet airliner, was launched in 1952. Tragically, within a year of its entry into service, the aircraft experienced a series of highly publicized accidents, with three Comets lost due to catastrophic mid-flight mishaps, resulting in significant loss of life. The Comet’s engineering
Have you ever wondered what the connection could be between photography and skin care? It seems like a stretch, right? But what if I told you that a renowned camera and film manufacturer, Fujifilm, has successfully ventured into the world of beauty with their skin care line ASTALIFT? It all
Inspiration is everywhere and everything -Throughout the history, great minds have applied this philosophy to come up with highly impactful innovations. Amongst the multiple sources, one source of inspiration which gets less attention is that of ‘arts’. Arts has played a key role and continues to play a key role
Traditionally, project recall in automobile, healthcare, food or other industry has been done as a massive public relations exercise supported by the company’s sales, distribution and service partners. The outcomes from the traditional route has not always been very encouraging. Toyota, the largest car manufacturer started to think about it
In 1940s, painting car was a specialised task and it took 40 odd days to paint a car;this proved to be a big bottleneck to increase car production. The solution to this challenge however came from an unrelated industry due to the resourcefulness of one of the greatest innovators,Charles Kettering.