Traditionally, project recall in automobile, healthcare, food or other industry has been done as a massive public relations exercise supported by the company’s sales, distribution and service partners. The outcomes from the traditional route has not always been very encouraging. Toyota, the largest car manufacturer started to think about it
In 1940s, painting car was a specialised task and it took 40 odd days to paint a car;this proved to be a big bottleneck to increase car production. The solution to this challenge however came from an unrelated industry due to the resourcefulness of one of the greatest innovators,Charles Kettering.