Mary is a 70-year-old retiree who has been living alone since her husband passed away. She has been worried about financing her aged life and has been considering moving to a nursing home. However, she is not comfortable with the idea of leaving her home, which holds many memories. Mary
Category: Financial Services
Getsafe insurance – Catch them young and grow with them
Selling insurance to young and healthy is like selling ice cream in Antarctica. It is never easy. However, the old phrase ‘catch’em young’ holds true when it comes to Insurance. This is where a modern Insurtech firm is using that its core philosophy and is offering products catered to the
Promoting wellness insurance and not sickness insurance
Fear, love and safety has been traditionally the themes under which Insurance companies have marketed their products for decades. For the new age customer, that positioning doesn’t work anymore. Invariably insurance is now sold as a positive reinforcement needed to live a disease free and healthy life. Vitality has been
Digital Health Engagement with ‘Wheel of Health’
Insurance is no more sold on the principles of fear and love. The world of digitization has forced the Insurers to rethink their positioning and innovate on their core products. Insurance is now promoted as way for healthy living and using power of data insurers are relooking at what are
Poland’s Idea Bank Express
Innovation which brings digital experience in physical world, sometimes known as ‘phygital’ if done well can be engaging, disruptive and impactful. Poland’s Idea Bank known for its innovation is definitely showing the world how to win in ‘phygitial’ category. Aimed at targeting the SME business segment, Idea Bank identified that
WeChat: Culture eats strategy for breakfast
WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it was one of the world’s largest standalone mobile apps by monthly active users with over 1 billion. WeChat is not just a messaging app but
Fan Equity – Not only a fan but also an Owner
When a private limited company needs more money for its growth and expansion plans, it goes to public to raise the capital. Thus, it becomes a publicly-owned company. People who buy company’s shares bear the highest risk but they also enjoy the collective ownership of the company which is transferable.
Chilean second currency model to tackle inflation
Chile is one of the country credited with inventing a second currency as a means to tackle their growing inflation. The Unidad de Fomento (UF) is a Unit of account that is used in Chile. The exchange rate between the UF and the Chilean peso is now (today) constantly adjusted
Italy Mafia : Methods behind murky deals !
Both are five letter words and they have become synonymous with each other ! Yes , Italy and Mafia have become inseparable . Mafia in Italy has a rich history and are an integral part of Italian economy. ( See : Mafia Empire Statistics ) . Though the activities they
Cuckoo Smurfing for money laundering
Commonwealth Bank of Australia(CBA), the largest bank in Australia in August,2017 was charged with a massive fine by banking regulatory body, AUSTRAC. CBA was charged that it failed to monitor the illegal deposit of money through its intelligent deposit machines and indirectly it had allowed money laundering. Without getting into