Story of Coffee: Devil’s drink to birth of insurance

Sipping a hot cup of coffee is a  divine experience for many.  However, you might be startled to know when coffee was introduced it was faced with severe resistance and many campaigns taken up to block the growth of coffee as beverage. So, how did the coffee aficionados break the

Making it too easy can backfire: Cake mix story

At times making it too easy can backfire! That’s what  General Mills, a famous US based  Food company uncovered when they were investigating the reasons as to why their Betty Crocker brand ‘Cake mix’ failed to generate sales. On analysis they found the following issues, – Women always took pride

Using advocacy to grow market share

Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.

The Jungle: Fiction inspired industry welfare laws

Long before Henry Ford adapted it to automobile production, meat packers had developed the first industrial assembly line. It was more accurately a “disassembly line,” requiring nearly 80 separate jobs from the killing of an animal to processing its meat for sale. “Killing gangs” held jobs like “knockers,” “rippers,” “leg

Celebrating imperfection for better cause

 IMPERFECT PICKS is a special category of Harris Farms , a food retailer. Imperfect picks are seasonal range of fruit and vegetables that might not look perfect from the outside, but are as perfect as ever on the inside. IMPERFECT PICKS helps reduce the astonishing statistic that 25% of farmers

Sharing and Collaboration Economy : You just can’t ignore!

Sharing economy and collaborative consumption is all pervasive across countries and across industries.While there has been lot written and spoken about the big innovations stories like Uber, Airbnb there are lot more interesting patterns which could help us to improve our Resonvate thinking. Few interesting patterns on how the sharing