Empowering Health through retail partnerships

Meet Sarah Thompson, a busy professional navigating the bustling aisles of her local Walmart. Juggling work, family, and a never-ending to-do list, Sarah, like many, hadn’t found the time for her annual mammogram screening. Little did she know that her life was about to take a positive turn right in

Paddle to Success: The Global Rise of Pickleball and Its Thriving Ecosystem

Meet Fernando, a fitness enthusiast in her mid-40s. Like many of us, he yearned for a fun and effective way to stay active. One day, based on a friend’s recommendation, Fernando decided to give Pickleball a try. Little did he know that this casual suggestion would lead him into a

Assured Allies: Insuretech for aged

Mary is a 70-year-old retiree who has been living alone since her husband passed away. She has been worried about financing her aged life and has been considering moving to a nursing home. However, she is not comfortable with the idea of leaving her home, which holds many memories. Mary

Spinning Innovation: Maori Poi’s Modern Resurgence

In the outskirts of Auckland, New Zealand, where rolling hills met the vast ocean, resided an elderly woman named Margaret. Her days at the tranquil retirement community were pleasant, but she longed for a deeper connection to her roots and the rich Maori heritage that had shaped her identity. Little

Gut health meets professional sports

In the heart of the competitive sports arena, where victory and defeat are separated by a hair’s breadth, an unexpected ally emerged: Fitbiomics. But before this disruptor could make its mark, there was Sarah Mitchell, a tenacious marathon runner with a fire in her eyes and a dream in her

Pedaling through Life: Cycling for Smart Aging

In a silent village nestled amidst Norway’s picturesque landscapes, a heartwarming tale unfolded that would change the lives of many. At the heart of this narrative was Slyvia , 90+ year old, whose eyes still sparkled with an infectious zest for life. Despite her age, Slyvia’s mobility had gradually declined,

Food as medicine enters mainstream care

Food and insurance is not a common combination. However there is a first where food meets insurance to create a innovative business model, it definitely creates impact. Anthem Blue Cross, one of the largest health insurers in California, has been innovating in the healthcare industry by partnering with Performance Kitchen,

Silver diet from Gentle Foods

Food is the last thing on your mind after you go through Chemotherapy or any other major surgery. However, food is integral for recovery especially you are a senior (65+ yrs +). There are not many professionally delivered services to address this problem. My Gentle Foods is a Singapore-based organization

Jaga-Me catering to the Silver economy

Are you wondering is silver economy about the silver jewellery and gifts? Not really. It is a term used to indicate the potential for businesses to address the growing market of 65+ olds across the world. Though there are several be-spoke services provided to this customer segment, making it seamless,

Simple alerting for elderly care

Bluguard, a Malaysian company, offers an Elderly Care solution that consists of a set of devices designed to enhance the safety and well-being of elderly individuals living alone or with caregivers. The product includes a motion sensor, a fall sensor, and a panic button that can be worn around the