Change People Behaviour Archives

AI apps blending behaviour economics to improve retention

Sarah, a driven entrepreneur, was determined to build a loyal customer base for her startup's cutting-edge app. Despite initial excitement, she noticed a concerning trend – users were signing up but quickly losing interest. Frustrated, she stumbled few concepts other players were adopting. Three concepts resonated deeply: feature gating, reciprocity,…

No Surprises Act for medical bills

Last thing one needs while undergoing complex medical treatment is a medical bill that adds to that stress. Healthcare has been one of the industry which have been dubious for lack of transparency on the cost of care. This all is changing with US leading the way with 'No Surprises…

Breastscreening Australia breaks the taboo

Breast cancer screening is an essential tool for detecting breast cancer early when it is most treatable. However, there is often a taboo around breast screening, which can prevent women from getting screened. Eligibility for free screening mammograms with BreastScreen Australia starts at 40, with those aged 50 to 74…

Sports treatments enter mainstream rehabilitation care

Using cold water as effective treatment option has been practiced from ancient ages. The advancements in medicine and technology evolved the discipline to modern Cryotherapy. Sports rehabilitation methods like cryotherapy were only used in sports medicine to help athletes recover from injuries faster. However, over time, these methods have found…

Aboriginal arts in cancer centre

Have you ever considered the role of art in cancer care, and how it can benefit patients and their families? In recent years, cancer centers have increasingly integrated the arts into their treatment and support programs, recognizing the potential for art to provide emotional and psychological support to those undergoing…

Greencare Homes for semi-urban and rural population

With great advances in technology comes the great gift of living longer. The other side of this equation is the challenge of caring for the ageing population. Aged care models has different types of care from self-managed care to caring for people with chronic illness. Netherlands has been in the…

Integrating wellness at the point of work

Bundling complementary services has always been a strategy adopted by different business to increase their positioning with new customer segments. Mobile phone with accessory is a classic example. This established strategy becomes innovative when organizations find interesting propositions to up-sell and cross- sell services along with partner products. Large Australian…

Smile per hour for healthy living

Science has proven the positive effect of smiling. Laughter therapy is popular amongst several age groups. Taking cue from this, the Australian municipality of Port Phillip launched a social cohesion project, smiles per Hour, to make neighborhoods friendlier. City of Port Philip in Melbourne, have put up ‘Smile per hour’…

R U Ok? Simple words with Larger Meaning

R U OK is a simple campaign popular in Australia which promotes dialogue on mental health matters in family and friends. R U OK? inspire and empower everyone to meaningfully connect with the people around them and start a conversation with those in their world who may be struggling with…

Promoting wellness insurance and not sickness insurance

Fear, love and safety has been traditionally the themes under which Insurance companies have marketed their products for decades. For the new age customer, that positioning doesn’t work anymore. Invariably insurance is now sold as a positive reinforcement needed to live a disease free and healthy life. Vitality has been…

Change People Behaviour