Mumbai’s punishing signal

An interesting initiative to tackle a common problem in India -Honking at traffic signals. What if the behavior of people is redirected against them to instantly face consequences of their action. Yes, that was the thought behind this experiment. Though the practicality of scaling this questionable, there are some interesting

Brokering win-win deal with customers for saving power

Does influencing customer behavior and making them happy always come at a cost ? What if there is a solution that will improve customers experience, save the businesses some money and help better the environment ? If you are thinking it’s too good to be true , then read on..

Innovate to suit user habits

There are many challenges in our day to day life. Most of them can be solved by bringing a little change in human behavior and habits. But human behaviors and habits are not easy to change. Though there are several approaches and techniques to people change management, there are several

Carma project: Toyota’s nudge for product recall

Traditionally, project recall in automobile, healthcare, food or other industry has been done as a massive public relations exercise supported by the company’s sales, distribution and service partners. The outcomes from the traditional route has not always been very encouraging. Toyota, the largest car manufacturer started to think about it

Potato King who used curiosity to change people minds

In the 1700s, famine in Europe occurred regularly—crops failed and invading armies often stole or burned food. Frederick the Great of Prussia saw in the potato a solution. Highly filling and weather resistant, it was also a difficult crop to steal or destroy. But Prussians wouldn’t have it. Potato eating

Nudge Unit in Australian government drives behaviour change

State of New South Wales, in  Australia have been actively supporting the mission to use behavior science as a key enabler to enable policy decisions and drive positive society change. They are using the principles of behavioral science to tackle interesting problems : 1. Reduce city traffic congestion through flexi

Formula E Power boost by fans

Formula E, which promotes care racing in electric cars has empowered its fans to actively involve in races through ‘Fanboost‘. Fanboost is a concept where their favorite drivers based on fans votes can get a power boost during the race. There is a power accelerator device that gets activated during

Brazil’s Sport Club Recife innovates organ donation

Brazil’s Sport Club Recife is known for having some of the most passionate fans in Brazil . They are passionate about life too. Even after death. 51,000 Recife fans have signed up to donate their organs after they die (more than the stadium capacity). The club has mobilised their passionate

Italy Mafia : Methods behind murky deals !

Both are five letter words and they have become synonymous with each other ! Yes , Italy and Mafia have become inseparable . Mafia in Italy has a rich history and are an integral part of Italian economy. ( See : Mafia Empire Statistics ) . Though the activities they

Celebrating imperfection for better cause

 IMPERFECT PICKS is a special category of Harris Farms , a food retailer. Imperfect picks are seasonal range of fruit and vegetables that might not look perfect from the outside, but are as perfect as ever on the inside. IMPERFECT PICKS helps reduce the astonishing statistic that 25% of farmers