Change People Behaviour Archives

The Hospital That Asks Whether You Need a Hospital

Maya had packed for a hospital stay. She had arranged for someone to look after her home, placed a few essentials in a small bag and prepared herself for the disruption of being admitted. Her condition required hospital-level care, so the next step appeared obvious: allocate a bed, assemble the…

Onion Framework – When Dutch Health Realised Productivity Wasn’t About Seeing More Patients

It was just after 8:00 in the morning when Marianne, a community nurse in a small Dutch town, knocked on the door of an elderly gentleman recovering from hip surgery. He lived alone, and on paper his care plan looked comprehensive. A physiotherapist visited twice a week. A social worker…

When Sweden realised the hospital wasn’t the problem

Every healthcare system in the world has spent decades optimising the same thing: the moment a patient is actually in front of a doctor. So it's worth sitting with what happened to one elderly woman in Sweden, because it quietly overturns that assumption. She fell at home, was taken to…

When New Zealand Fisheries Decided to Remove the Constraint Instead of Working the Problem

When NZ removed the constraint and made fishing win-win for all

UNHCR leading practices for enterprises

What if everything you assumed about what people need in a crisis turned out to be wrong? For decades, the humanitarian world had a clear answer to that question. Food. Shelter. Blankets. Medical care. These were the non-negotiables, the first response, the core relief items that agencies like UNHCR had…

Matcha Maiden: Rebranding a traditional functional ingredient for Modern Life

Sarah held a paper cup of impossibly green liquid on her flight home from Hong Kong. After years of late-night law work and caffeine crashes, matcha felt different—gentler, more grounded. In Japan, she and Nic had watched this powder treated like sacred ritual, not just a drink. Back in Melbourne,…

The rise of Forward Deployment Engineer: From Niche to Necessity

When Ravi, COO of a global bank, asked why his new AI fraud detection system wasn’t catching real anomalies, the IT leader pointed to uptime and code coverage. The metrics were green, but the business impact was red. “I don’t need another dashboard,” Ravi snapped. “I need this thing to…

Bridging the value gap in technology: F1 and Healthcare lessons

Sarah Chen, CIO of a leading financial services firm, faced the question no dashboard could answer: “How is all this technology accelerating the business?” Despite millions spent on ERP modernization, cloud migration, SaaS platforms, and shiny AI pilots, business leaders remained unconvinced. Operations ran smoothly, but customer satisfaction barely moved.…

Business Change playbook paves way to new skill and business

In the bustling corporate landscape of the 1990s, Nick found himself at a crossroads as a senior-level manager grappling with the complexities of business transformation in his furniture retail chain business. Overwhelmed and ill-equipped, he struggled to drive meaningful change within his team. Everything changed when he discovered Daryl R.…

AI apps blending behaviour economics to improve retention

Sarah, a driven entrepreneur, was determined to build a loyal customer base for her startup's cutting-edge app. Despite initial excitement, she noticed a concerning trend – users were signing up but quickly losing interest. Frustrated, she stumbled few concepts other players were adopting. Three concepts resonated deeply: feature gating, reciprocity,…

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