Reimagining medical imaging with experience design

Hospitals and medical equipment can be daunting for adults let alone children. Can there be a better way to carry out the medical procedures and create an exciting experience for its users? The researchers at General Electric (G.E) Healthcare challenged the status quo and came up with an answer! Read

Poland’s Idea Bank Express

Innovation which brings digital experience in physical world, sometimes known as ‘phygital’ if done well can be engaging, disruptive and impactful. Poland’s Idea Bank known for its innovation is definitely showing the world how to win in ‘phygitial’ category. Aimed at targeting the SME business segment, Idea Bank identified that

Price menu for healthcare services: Unheard but possible

Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same

Comics make boring legal contracts interesting

William Edwards Deming, the famous quality guru once said,”in God we trust, rest bring data”. Though most would agree with him there in one topic where I am happy to challenge him and make a claim without data to back up- ‘More than 98% of people never read the terms

IKEA solves a common customer problem of bill retention

IKEA, the famous Sweden born furniture retailer is globally renowned for their innovation in design, products, concept selling and  packaging. They have taken one more step to solve one of the common problems which customers face – retaining the bills of purchase. IKEA now sends a soft copy of the

Apple’s design thinking inspired by Picasso

Apple has religiously embodied the notion that function and beauty come from elegant simplicity, and teachers in its internal training program sometimes point to a collection of Picasso lithographs that artfully illustrate the drive to boil down an idea to its most essential components. That drive can be seen in

Pricing Model innovation in success of Slack

Slack has really stormed the communication and collaboration market with their neat and clean messaging app.Their success story is phenomenal. One of the reasons attributed to their success is their simple and effective pricing model. Slack has realized the importance of billing simplicity and have come up with innovative Pricing

Customer Delight in Digital Age

Digital is the new norm for any business.Innovation fueled by digital solutions has disrupted several industries and continues to redefine the way customer is engaged is world dominated by smart devices. Banks are always in the forefront of digital innovations and are stepping up to offer services to delight the