Customers who have bought from IKEA , will be familiar with the way the IKEA stores sell through a living experience than selling product features. A ideal living room is presented with different configuration of products providing ideas for customers to choose their products of choice. Japan’s Future Care Lab
Inspiration is everywhere and everything -Throughout the history, great minds have applied this philosophy to come up with highly impactful innovations. Amongst the multiple sources, one source of inspiration which gets less attention is that of ‘arts’. Arts has played a key role and continues to play a key role
Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.
Formula E, which promotes care racing in electric cars has empowered its fans to actively involve in races through ‘Fanboost‘. Fanboost is a concept where their favorite drivers based on fans votes can get a power boost during the race. There is a power accelerator device that gets activated during
Innovations has different dimensions; one such dimension is using the more to address the less. In this approach,resources/ solutions which are in abundance are used as a lever to find solutions for the areas where there is a huge shortage. Two such recent examples are M-Kopa and the Indian Soccer