Making it too easy can backfire: Cake mix story

At times making it too easy can backfire! That’s what  General Mills, a famous US based  Food company uncovered when they were investigating the reasons as to why their Betty Crocker brand ‘Cake mix’ failed to generate sales. On analysis they found the following issues, – Women always took pride

Linux inspired gold mining challenge

Open source software has come a long way since the Linux revolution. Back in 90s, it was such a unorthodox and powerful concept to make software free challenging the big proprietary software firms. Today, RedHat  a company specialising in open source IT products today is a classic example of how

Non Damage Business Interruption:Reinsurance Innovation

Reinsurance is the business of insuring the insurance companies.These companies generally are in the forefront of understanding the global economic changes and have a great understanding of the risks. The leaders in the industry are the likes of Munich Re, Swiss Re and Zurich. Reinsurance companies for years have focused