Grow Revenue

Making it too easy can backfire: Cake mix story

At times making it too easy can backfire! That’s what  General Mills, a famous US based  Food company uncovered when they were investigating the reasons as to why their Betty Crocker brand ‘Cake mix’ failed to generate sales. On analysis they found the following issues, – Women always took pride…
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WeChat: Culture eats strategy for breakfast

WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it was one of the world’s largest standalone mobile apps by monthly active users with over 1 billion. WeChat is not just a messaging app but…
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Gold mining challenge

Linux inspired gold mining challenge

Open source software has come a long way since the Linux revolution. Back in 90s, it was such a unorthodox and powerful concept to make software free challenging the big proprietary software firms. Today, RedHat  a company specialising in open source IT products today is a classic example of how…
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COWfunding : Fairebel’s innovation from Belgium

Fairebel is a milk co-operative society started in Belgium in 2009 with more than 500 farms as its members.The main goal under which Fairebel was started was to operate diary business in a fair way ensuring all the stakeholders in the diary chain are paid properly. It focused on farmers…
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Non Damage Business Interruption:Reinsurance Innovation

Reinsurance is the business of insuring the insurance companies.These companies generally are in the forefront of understanding the global economic changes and have a great understanding of the risks. The leaders in the industry are the likes of Munich Re, Swiss Re and Zurich. Reinsurance companies for years have focused…
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