Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.
When a private limited company needs more money for its growth and expansion plans, it goes to public to raise the capital. Thus, it becomes a publicly-owned company. People who buy company’s shares bear the highest risk but they also enjoy the collective ownership of the company which is transferable.
A product innovation example offered in 1991 by Ikujiro Nonaka and Martin Kenney in the Journal of Engineering and Technology Management involved a key part of a photocopier — its drum. A team of engineers at Canon Inc. was considering how to redesign the drum in order to ease photocopiers’
The digital world has made the possibility of having everything delivered at your door step. This, however has created new set of challenges to companies which move the goods across the world. Yes, the logistics providers irrespective of scale are faced with enormous challenge of keeping up with the ever
Open source software has come a long way since the Linux revolution. Back in 90s, it was such a unorthodox and powerful concept to make software free challenging the big proprietary software firms. Today, RedHat a company specialising in open source IT products today is a classic example of how
In several countries today, utilities (electricity, gas,water, telco) are still government controlled or either managed as a monopoly or duopoly. Customers in such cases are always at the receiving end as they don’t have any forums to present their views. Most of the customer forums set up by government are
William Edwards Deming, the famous quality guru once said,”in God we trust, rest bring data”. Though most would agree with him there in one topic where I am happy to challenge him and make a claim without data to back up- ‘More than 98% of people never read the terms
Dial before you dig (DBYD) is mostly free public service provided by many utilities or consortium of utilities (power, water, gas, telcos) to provide clear advice on the assets that might be impacted when someone wants to dig. This service helps lot of contractors, home owners, service providers to assess
Do you know a Australian owned fitness center is one of the fastest growing franchisee and its growth is compared to the likes of McDonalds and Subway. Yes, that is F45 training. F45 Training is a global fitness training community specializing in innovative, high intensity group workouts which are fast,
Chile is one of the country credited with inventing a second currency as a means to tackle their growing inflation. The Unidad de Fomento (UF) is a Unit of account that is used in Chile. The exchange rate between the UF and the Chilean peso is now (today) constantly adjusted