Practices & methods Archives - Page 8 of 11

Business inspired from cross domain ideas: Skincare to space water detection

Throughout history, there are several cases of innovations inspired from cross-industry and cross-domain ideas. Three such interesting stories, Caudalie is a leading French skincare brand owned by a couple, Mathilde and Bertrand Thomas. The Mathilde family which owned vineyards got their idea for grapeseeds inspired skincare products when they had…

Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers…

Task Shifting to tackle medical emergencies

Attracting and retaining talent is always a key challenge for all industries. The challenge gets amplified when dealing with skill shortages in emergency health workers and the region under discussion in African countries. Ethiopia understanding the gravity of the problem is using ‘Task Shifting’ as a prudent innovative approach to…

Fare Evasion to Community Benefit: Transport Ombudsman’s data magic

In Australia, Public Transport of Victoria's (PTV) data on fare evaders showed an interesting trend. They found a particular tram and train route in Melbourne having high rate of offenders and interestingly even higher rate of fare evasions disputed with Transport Ombudsman. Further analysis of data revealed that,young people faced…

Price menu for healthcare services: Unheard but possible

Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same…

Using advocacy to grow market share

Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.…

Fan Equity – Not only a fan but also an Owner

When a private limited company needs more money for its growth and expansion plans, it goes to public to raise the capital. Thus, it becomes a publicly-owned company. People who buy company’s shares bear the highest risk but they also enjoy the collective ownership of the company which is transferable.…

Photocopier drum inspired by beer

A product innovation example offered in 1991 by Ikujiro Nonaka and Martin Kenney in the Journal of Engineering and Technology Management involved a key part of a photocopier — its drum. A team of engineers at Canon Inc. was considering how to redesign the drum in order to ease photocopiers’…

Tackling the challenge on truck drivers retention

The digital world has made the possibility of having everything delivered at your door step. This, however has created new set of challenges to companies which move the goods across the world. Yes, the logistics providers irrespective of scale are faced with enormous challenge of keeping up with the ever…

Linux inspired gold mining challenge

Open source software has come a long way since the Linux revolution. Back in 90s, it was such a unorthodox and powerful concept to make software free challenging the big proprietary software firms. Today, RedHat a company specialising in open source IT products today is a classic example of how…

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