Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers

Design thinking in US Army

Design thinking is the new buzz word going around industries.Simply described it is a problem solving or innovation approach to design solutions or products integrating the principles of human centered design to conventional methods. US Army has taken up the concepts of design thinking and integrate into your core operations