Bundling complementary services has always been a strategy adopted by different business to increase their positioning with new customer segments. Mobile phone with accessory is a classic example. This established strategy becomes innovative when organizations find interesting propositions to up-sell and cross- sell services along with partner products. Large Australian
Category: sharing economy
Poland’s Idea Bank Express
Innovation which brings digital experience in physical world, sometimes known as ‘phygital’ if done well can be engaging, disruptive and impactful. Poland’s Idea Bank known for its innovation is definitely showing the world how to win in ‘phygitial’ category. Aimed at targeting the SME business segment, Idea Bank identified that
Sharing economy for social cause
Technology is now enabling the companies to allow their customers to be part of their social welfare efforts.Two such examples which has making waves are #Datadonate and the Rapid Rewards -points sharing program by Southwest airlines. #Datadonate is an initiative from Swedish mobile operator Three in which leftover mobile data
Sharing and Collaboration Economy : You just can’t ignore!
Sharing economy and collaborative consumption is all pervasive across countries and across industries.While there has been lot written and spoken about the big innovations stories like Uber, Airbnb there are lot more interesting patterns which could help us to improve our Resonvate thinking. Few interesting patterns on how the sharing