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AI apps blending behaviour economics to improve retention

Sarah, a driven entrepreneur, was determined to build a loyal customer base for her startup's cutting-edge app. Despite initial excitement, she noticed a concerning trend – users were signing up but quickly losing interest. Frustrated, she stumbled few concepts other players were adopting. Three concepts resonated deeply: feature gating, reciprocity,…
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Empowering Health through retail partnerships

Meet Sarah Thompson, a busy professional navigating the bustling aisles of her local Walmart. Juggling work, family, and a never-ending to-do list, Sarah, like many, hadn't found the time for her annual mammogram screening. Little did she know that her life was about to take a positive turn right in…
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Gut health meets professional sports

In the heart of the competitive sports arena, where victory and defeat are separated by a hair's breadth, an unexpected ally emerged: Fitbiomics. But before this disruptor could make its mark, there was Sarah Mitchell, a tenacious marathon runner with a fire in her eyes and a dream in her…
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Food as medicine enters mainstream care

Food and insurance is not a common combination. However there is a first where food meets insurance to create a innovative business model, it definitely creates impact. Anthem Blue Cross, one of the largest health insurers in California, has been innovating in the healthcare industry by partnering with Performance Kitchen,…
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Jaga-Me catering to the Silver economy

Are you wondering is silver economy about the silver jewellery and gifts? Not really. It is a term used to indicate the potential for businesses to address the growing market of 65+ olds across the world. Though there are several be-spoke services provided to this customer segment, making it seamless,…
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AI based wound management

Tetsuyu Care is a healthcare company that focuses on providing home-based care for patients with chronic illnesses or disabilities. One of their innovative programs is the "Care 4 Wounds" program, which aims to improve wound care management for patients. The program utilizes a mobile app that allows caregivers to monitor…
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Bridging the gap through Employability Points

Have you ever wondered what makes some graduates stand out in the job market, while others struggle to land even an entry-level position? Is it simply a matter of luck, or are there tangible skills and experiences that can make a difference? At the University of Kent, they believe that…
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