Poland’s Idea Bank Express

Innovation which brings digital experience in physical world, sometimes known as ‘phygital’ if done well can be engaging, disruptive and impactful. Poland’s Idea Bank known for its innovation is definitely showing the world how to win in ‘phygitial’ category. Aimed at targeting the SME business segment, Idea Bank identified that

Story of Coffee: Devil’s drink to birth of insurance

Sipping a hot cup of coffee is a  divine experience for many.  However, you might be startled to know when coffee was introduced it was faced with severe resistance and many campaigns taken up to block the growth of coffee as beverage. So, how did the coffee aficionados break the

Task Shifting to tackle medical emergencies

Attracting and retaining talent is always a key challenge for all industries. The challenge gets amplified when dealing with skill shortages in  emergency health workers and the region under discussion in African countries. Ethiopia understanding the gravity of the problem is using ‘Task Shifting’ as a prudent innovative approach to

Talent scouting lessons from Basketball

Identifying, attracting and retaining  the right talent is always high on the priority of all leading organizations. World Economic Forum in their commentary on Industry 4.0 have been calling out how the skills revolution will play a key role in shaping the economy. HR folks in organizations are always look

Fare Evasion to Community Benefit: Transport Ombudsman’s data magic

In Australia, Public Transport of Victoria’s (PTV) data on fare evaders showed an interesting trend. They found a particular tram and train route in Melbourne  having high rate of offenders and interestingly even higher rate of fare evasions disputed with Transport Ombudsman. Further analysis of data revealed that,young people faced

Price menu for healthcare services: Unheard but possible

Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same

Painting to Kirigami: Arts an underappreciated innovation source

Inspiration is everywhere and everything -Throughout the history, great minds have applied  this philosophy to come up with highly impactful innovations. Amongst the multiple sources, one source of inspiration which gets less attention is that of ‘arts’. Arts has played a key role and continues to play a key role

Making it too easy can backfire: Cake mix story

At times making it too easy can backfire! That’s what  General Mills, a famous US based  Food company uncovered when they were investigating the reasons as to why their Betty Crocker brand ‘Cake mix’ failed to generate sales. On analysis they found the following issues, – Women always took pride

Using advocacy to grow market share

Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.

WeChat: Culture eats strategy for breakfast

WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it was one of the world’s largest standalone mobile apps by monthly active users with over 1 billion. WeChat is not just a messaging app but