Using advocacy to grow market share

Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.

WeChat: Culture eats strategy for breakfast

WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it was one of the world’s largest standalone mobile apps by monthly active users with over 1 billion. WeChat is not just a messaging app but

Carma project: Toyota’s nudge for product recall

Traditionally, project recall in automobile, healthcare, food or other industry has been done as a massive public relations exercise supported by the company’s sales, distribution and service partners. The outcomes from the traditional route has not always been very encouraging. Toyota, the largest car manufacturer started to think about it

Fan Equity – Not only a fan but also an Owner

When a private limited company needs more money for its growth and expansion plans, it goes to public to raise the capital. Thus, it becomes a publicly-owned company. People who buy company’s shares bear the highest risk but they also enjoy the collective ownership of the company which is transferable.

Tackling the challenge on truck drivers retention

The digital world has made the possibility of having everything delivered at your door step. This, however has created new set of challenges to companies which move the goods across the world. Yes, the logistics providers irrespective of scale are faced with enormous challenge of keeping up with the ever

Elephant fatality and water shortage in high altitude solved

Using solutions from nature has time and again proven to be highly successful for problems posed by nature. Two interesting stories on how nature’s resources and engineering is put in action for solving interesting problems Plan Bee to avoid elephant fatalities According to the Wildlife Trust of India, train collisions

Linux inspired gold mining challenge

Open source software has come a long way since the Linux revolution. Back in 90s, it was such a unorthodox and powerful concept to make software free challenging the big proprietary software firms. Today, RedHat  a company specialising in open source IT products today is a classic example of how

Citizen Utility Boards inspired by university model

In several countries today, utilities (electricity, gas,water, telco) are still government controlled or either managed as a  monopoly or duopoly. Customers in such cases are always at the receiving end as they don’t have any forums to present their views. Most of the customer forums set up by government are

Comics make boring legal contracts interesting

William Edwards Deming, the famous quality guru once said,”in God we trust, rest bring data”. Though most would agree with him there in one topic where I am happy to challenge him and make a claim without data to back up- ‘More than 98% of people never read the terms

Dial before you dig

Dial before you dig (DBYD) is mostly free public service provided by many utilities or consortium of utilities (power, water, gas, telcos) to provide clear advice on the assets that might be impacted when someone wants to dig. This service helps lot of contractors, home owners, service providers to assess