Price menu for healthcare services: Unheard but possible

Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same

Painting to Kirigami: Arts an underappreciated innovation source

Inspiration is everywhere and everything -Throughout the history, great minds have applied  this philosophy to come up with highly impactful innovations. Amongst the multiple sources, one source of inspiration which gets less attention is that of ‘arts’. Arts has played a key role and continues to play a key role

Making it too easy can backfire: Cake mix story

At times making it too easy can backfire! That’s what  General Mills, a famous US based  Food company uncovered when they were investigating the reasons as to why their Betty Crocker brand ‘Cake mix’ failed to generate sales. On analysis they found the following issues, – Women always took pride

Using advocacy to grow market share

Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.

WeChat: Culture eats strategy for breakfast

WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it was one of the world’s largest standalone mobile apps by monthly active users with over 1 billion. WeChat is not just a messaging app but

Carma project: Toyota’s nudge for product recall

Traditionally, project recall in automobile, healthcare, food or other industry has been done as a massive public relations exercise supported by the company’s sales, distribution and service partners. The outcomes from the traditional route has not always been very encouraging. Toyota, the largest car manufacturer started to think about it

Fan Equity – Not only a fan but also an Owner

When a private limited company needs more money for its growth and expansion plans, it goes to public to raise the capital. Thus, it becomes a publicly-owned company. People who buy company’s shares bear the highest risk but they also enjoy the collective ownership of the company which is transferable.

Tackling the challenge on truck drivers retention

The digital world has made the possibility of having everything delivered at your door step. This, however has created new set of challenges to companies which move the goods across the world. Yes, the logistics providers irrespective of scale are faced with enormous challenge of keeping up with the ever

Elephant fatality and water shortage in high altitude solved

Using solutions from nature has time and again proven to be highly successful for problems posed by nature. Two interesting stories on how nature’s resources and engineering is put in action for solving interesting problems Plan Bee to avoid elephant fatalities According to the Wildlife Trust of India, train collisions

Linux inspired gold mining challenge

Open source software has come a long way since the Linux revolution. Back in 90s, it was such a unorthodox and powerful concept to make software free challenging the big proprietary software firms. Today, RedHat  a company specialising in open source IT products today is a classic example of how