Online marketplace for better catchment management

We all know that online platforms and marketplace has changed the way we live today. With the likes of Amazon’s, Airbnb’s and Uber, the digital marketplace is a new efficient way to disrupt the status quo and create a vibrant marketplace for innovation. But can this marketplace be leveraged to

Sanitation economy: New marketplace for innovation

If you ever thought that most of the industry economies are saturated, then think again! There is a brand-new marketplace in town based on toilets and sanitation which is brimming with innovation, entrepreneurship and investment. Read on.. Profits with purpose is never easy in hyper competitive world. The challenge increases

Mumbai’s punishing signal

An interesting initiative to tackle a common problem in India -Honking at traffic signals. What if the behavior of people is redirected against them to instantly face consequences of their action. Yes, that was the thought behind this experiment. Though the practicality of scaling this questionable, there are some interesting

Reimagining medical imaging with experience design

Hospitals and medical equipment can be daunting for adults let alone children. Can there be a better way to carry out the medical procedures and create an exciting experience for its users? The researchers at General Electric (G.E) Healthcare challenged the status quo and came up with an answer! Read

Brokering win-win deal with customers for saving power

Does influencing customer behavior and making them happy always come at a cost ? What if there is a solution that will improve customers experience, save the businesses some money and help better the environment ? If you are thinking it’s too good to be true , then read on..

Artificial voice box device supported by toy maker

Art has inspired several engineering wonders at mammoth scales. However, the innovation story of a toy maker, helping a Doctor to create an surgical device for helping  throat cancer patients is something really incredible. Dr.Vishal Rao, an oncologist based in Bangalore wanted to do something about the high cost incurred

Double Diamond Interchange(DDI): Valuable innovation lessons for other industries

Globally, road intersections are the points where the probability of accidents is generally found to be on the higher side. Intersections, typically have crossing, merging and diverging conflict points leading to confusion amongst drivers. The situation gets worse when you add the increasing number of vehicles, quality of roads and

Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers

Corporate titles with a twist : Rise of T-Shaped CXO

Everyone in corporate world likes to have rich and fancy titles, however, there are corporations who take the business of crafting titles quite seriously with a reason. On face value, one can dismiss new titles as, ‘different but same’, however, little research will show certain titles are constructed with purpose