Nudge Unit in Australian government drives behaviour change

State of New South Wales, in  Australia have been actively supporting the mission to use behavior science as a key enabler to enable policy decisions and drive positive society change. They are using the principles of behavioral science to tackle interesting problems : 1. Reduce city traffic congestion through flexi

Formula E Power boost by fans

Formula E, which promotes care racing in electric cars has empowered its fans to actively involve in races through ‘Fanboost‘. Fanboost is a concept where their favorite drivers based on fans votes can get a power boost during the race. There is a power accelerator device that gets activated during

Brazil’s Sport Club Recife innovates organ donation

Brazil’s Sport Club Recife is known for having some of the most passionate fans in Brazil . They are passionate about life too. Even after death. 51,000 Recife fans have signed up to donate their organs after they die (more than the stadium capacity). The club has mobilised their passionate

IKEA solves a common customer problem of bill retention

IKEA, the famous Sweden born furniture retailer is globally renowned for their innovation in design, products, concept selling and  packaging. They have taken one more step to solve one of the common problems which customers face – retaining the bills of purchase. IKEA now sends a soft copy of the

Technology revolutionized through Aristotle’s philosophy

George Boole showed that a mathematical approach could be applied to logic, making it amenable to calculation. He took the principles of logic and reduced them to a simple form of algebra, now widely known as Boolean algebra. Interestingly, Boole acknowledged that,  Boolean Algebra is build upon the philosophy defined

Celebrating imperfection for better cause

 IMPERFECT PICKS is a special category of Harris Farms , a food retailer. Imperfect picks are seasonal range of fruit and vegetables that might not look perfect from the outside, but are as perfect as ever on the inside. IMPERFECT PICKS helps reduce the astonishing statistic that 25% of farmers

Trial by ordeal as an effective system for guilt

Trial by Ordeal is a judicial practice by which the guilt or innocence of the accused is determined by subjecting them to a painful task. If either the task is completed without injury, or the injuries sustained are healed quickly, the accused is considered innocent. In medieval Europe, like trial

Cuckoo Smurfing for money laundering

Commonwealth Bank of Australia(CBA), the largest bank in Australia in August,2017 was charged with a massive fine by banking regulatory body, AUSTRAC. CBA was charged that it failed to monitor the illegal deposit of money through its intelligent deposit machines and indirectly it had allowed money laundering. Without getting into

Inspiration from Fibonacci series in real life

1,1,2,3,5,8,13,21,34… This is the famous Fibonacci number sequence, where the third number is sum of previous two numbers. The series itself was inspired when Leonardo Fibonacci observed the way the  way rabbits bred themselves. Soon the pattern found its way in understanding bee colonies, the seeds in sunflowers, structure of