Simple but effective- Story of ORS

When Cholera and Diarrhoea where main killers earlier in the century, Intravenous (IV) fluids administered with apparatus with support from Doctor was considered to be more effective and efficient. The simplicity of solution and the way to administer Oral Rehydration Solution pioneered by Dilip Mahalanabis was challenged and never accepted,

Smart use of fall detection technology in aged care

Not everyone is same. Customer segmentation as a concept doesn’t go away when you age. Elders too have preferences and there is a market to service their diverse needs. Aged care homes have been experimenting with different concepts for making aged cares safe, engaging and comforting. Tigerplace is a industry

Japan’s Future Lab creates IKEA like experience in agedcare

Customers who have bought from IKEA , will be familiar with the way the IKEA stores sell through a living experience than selling product features. A ideal living room is presented with different configuration of products providing ideas for customers to choose their products of choice. Japan’s Future Care Lab

Greencare Homes for semi-urban and rural population

With great advances in technology comes the great gift of living longer. The other side of this equation is the challenge of caring for the ageing population. Aged care models has different types of care from self-managed care to caring for people with chronic illness. Netherlands has been in the

Japan Post’s Mimamori service to elderly

As the global population of elderly (65+) increases, the challenges to keep them safe, healthy, engaged and contented is an area of focus for several countries. Japan has one of the highest percentage of elderly people and the rate seems to be increasing every year. Japan has introduced several innovative

Integrating wellness at the point of work

Bundling complementary services has always been a strategy adopted by different business to increase their positioning with new customer segments. Mobile phone with accessory is a classic example. This established strategy becomes innovative when organizations find interesting propositions to up-sell and cross- sell services along with partner products. Large Australian

Smile per hour for healthy living

Science has proven the positive effect of smiling. Laughter therapy is popular amongst several age groups. Taking cue from this, the Australian municipality of Port Phillip launched a social cohesion project, smiles per Hour, to make neighborhoods friendlier. City of Port Philip in Melbourne, have put up ‘Smile per hour’

R U Ok? Simple words with Larger Meaning

R U OK is a simple campaign popular in Australia which promotes dialogue on mental health matters in family and friends. R U OK? inspire and empower everyone to meaningfully connect with the people around them and start a conversation with those in their world who may be struggling with

Getsafe insurance – Catch them young and grow with them

Selling insurance to young and healthy is like selling ice cream in Antarctica. It is never easy. However, the old phrase ‘catch’em young’ holds true when it comes to Insurance. This is where a modern Insurtech firm is using that its core philosophy and is offering products catered to the