Lego’s Innovative Collaborations to Empower Children in the Digital Age

Empowering the Next Generation of Digital Citizens As a mother of two young children, Emma had always been cautious about her kids’ digital experiences. She wanted them to enjoy the benefits of technology while also developing the skills to navigate the online world safely and responsibly. That’s why Emma was thrilled to learn about Lego’s groundbreaking partnerships with organizations like UNICEF and the DQ Institute. “Lego has always been a trusted brand in our household,” she said. “But their commitment to empowering children in the digital age is truly inspiring.” One of the most innovative aspects of Lego’s collaborations is their work with UNICEF to develop a comprehensive Digital Child Safety Policy. “As a parent, I’m so relieved to see a company taking such a proactive stance on online safety,” Emma explained. “The fact that Lego worked hand-in-hand with UNICEF to create industry-leading guidelines really sets them apart.” But Lego’s efforts go beyond just protecting children. Through their partnership with the DQ Institute, a leading think tank on digital citizenship, the company is actively empowering kids to become responsible digital citizens. “The interactive learning experience they’ve created is just brilliant,” Emma said, as her daughter Lily eagerly explored the DQ-powered digital empathy module on Lego’s website. “Lily is learning about the importance of digital empathy in a way that’s engaging and fun. It’s exactly the kind of resource I want my kids to have access to.” Emma was also impressed by Lego’s advocacy work, as the company has joined forces with UNICEF to champion stronger policies and research around children’s digital rights. “It’s not enough to just create safe digital spaces,” she noted. “Lego is using its platform to drive real, systemic change – and that’s the kind of leadership we need.” As Lily giggled and tapped her way through the interactive experience, Emma couldn’t help but feel a sense of hope for thefuture. “Lego is setting a new standard for responsible digital engagement,” she said. “By empowering children to be active, ethical participants in the online world, they’re laying the foundation for a generation of digital citizens who will shape a brighter, more inclusive future.”

Two of Lego’s most innovative collaborations are with UNICEF and the DQ Institute.

Partnership with UNICEF

1. Developing a Comprehensive Digital Safety Framework
Lego worked closely with UNICEF to create an industry-first Digital Child Safety Policy, which outlines comprehensive guidelines to secure the safety and welfare of children interacting with Lego’s digital products and services.

2. Co-creating the Child Online Safety Assessment (COSA) Tool
Together, Lego and UNICEF developed the COSA tool, which allows companies to assess how children’s rights can be integrated into their online operations and codes of conduct. This pioneering resource empowers businesses to proactively address child safety and privacy issues.

3. Advocating for Children’s Digital Rights
Lego and UNICEF have been at the forefront of advocating for stronger policies and research to protect children’s rights in the digital world. They have endorsed the CAMRA Act, which provides funding for the National Institutes of Health to conduct critical research on the impact of technology on children’s well-being.

Partnership with the DQ Institute

1. Promoting Digital Empathy Learning
Lego is the first toy manufacturer to partner with the DQ Institute, a leading think tank on digital citizenship and online child safety. Through this collaboration, they have created an interactive learning experience that teaches children vital digital empathy skills.

2. Aligning with Global Standards
The Lego-DQ Institute partnership has resulted in an experience that is fully aligned with the DQ framework, the world’s first global standard related to digital literacy, digital skills, and digital readiness. This ensures Lego’s digital offerings meet the highest standards of responsible engagement.

3. Empowering Children as Digital Citizens
By working with the DQ Institute, Lego is demonstrating its commitment to empowering children to become responsible digital citizens. The partnership aims to help children develop the skills and mindsets needed to thrive in the digital world.

These innovative collaborations showcase Lego’s holistic approach to supporting children’s rights and well-being in the digital age. By partnering with global experts and leveraging their own expertise, Lego is setting new standards for responsible digital engagement and paving the way for a safer, more empowering online environment for children.

Boundaryless Thinking triggers

LEGO uses its core product and positioning to contribute to key causes through impactful partnerships.

I would like to apply boundaryless thinking
with ideas on creating value, teaming strategy, service design
which can be applied in awareness campaigns, policy campaigns, innovative partnership
in areas like Healthcare, Hospitality

Reference
[1] https://www.lego.com/en-au/aboutus/news/2021/february/dqi-partnership
[2] https://www.lego.com/en-au/sustainability/children/digital-child-safety
[3] https://learningthroughplay.com/how-we-play
[4] https://www.lego.com/en-us/sustainability/children/responsible-enagement-with-children
[5] https://www.lego.com/en-us/sustainability/children/unicef-partnership

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