Boundaryless Thinking
Customers who have bought from IKEA , will be familiar with the way the IKEA stores sell through a living experience than selling product features. A ideal living room is presented with different configuration of products providing ideas for customers to choose their products of choice. Japan’s Future Care Lab
‘You have a issue. You call a call center. They do first triage and put you on hold and make you wait in a queue for specialist to resolve or even worse ask you to call some other number’. Sounds familiar! Business Operations and support have been traditionally built around
Innovation which brings digital experience in physical world, sometimes known as ‘phygital’ if done well can be engaging, disruptive and impactful. Poland’s Idea Bank known for its innovation is definitely showing the world how to win in ‘phygitial’ category. Aimed at targeting the SME business segment, Idea Bank identified that