Innovation which brings digital experience in physical world, sometimes known as ‘phygital’ if done well can be engaging, disruptive and impactful. Poland’s Idea Bank known for its innovation is definitely showing the world how to win in ‘phygitial’ category. Aimed at targeting the SME business segment, Idea Bank identified that
Sipping a hot cup of coffee is a divine experience for many. However, you might be startled to know when coffee was introduced it was faced with severe resistance and many campaigns taken up to block the growth of coffee as beverage. So, how did the coffee aficionados break the
Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.
WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it was one of the world’s largest standalone mobile apps by monthly active users with over 1 billion. WeChat is not just a messaging app but
Digital is the new norm for any business.Innovation fueled by digital solutions has disrupted several industries and continues to redefine the way customer is engaged is world dominated by smart devices. Banks are always in the forefront of digital innovations and are stepping up to offer services to delight the
Reinsurance is the business of insuring the insurance companies.These companies generally are in the forefront of understanding the global economic changes and have a great understanding of the risks. The leaders in the industry are the likes of Munich Re, Swiss Re and Zurich. Reinsurance companies for years have focused
Traditional approach to problem solving involves identifying the root causes, addressing the constraints and acting on them with the right set of resources. However, there are many scenarios where one has to work with constraints and find solutions working around it. How can one innovate working with constraints? Some success