Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers

Corporate titles with a twist : Rise of T-Shaped CXO

Everyone in corporate world likes to have rich and fancy titles, however, there are corporations who take the business of crafting titles quite seriously with a reason. On face value, one can dismiss new titles as, ‘different but same’, however, little research will show certain titles are constructed with purpose

Poland’s Idea Bank Express

Innovation which brings digital experience in physical world, sometimes known as ‘phygital’ if done well can be engaging, disruptive and impactful. Poland’s Idea Bank known for its innovation is definitely showing the world how to win in ‘phygitial’ category. Aimed at targeting the SME business segment, Idea Bank identified that

Task Shifting to tackle medical emergencies

Attracting and retaining talent is always a key challenge for all industries. The challenge gets amplified when dealing with skill shortages in  emergency health workers and the region under discussion in African countries. Ethiopia understanding the gravity of the problem is using ‘Task Shifting’ as a prudent innovative approach to

Fare Evasion to Community Benefit: Transport Ombudsman’s data magic

In Australia, Public Transport of Victoria’s (PTV) data on fare evaders showed an interesting trend. They found a particular tram and train route in Melbourne  having high rate of offenders and interestingly even higher rate of fare evasions disputed with Transport Ombudsman. Further analysis of data revealed that,young people faced

Swarm intelligence to solve business problems

Everyday businesses are flooded with the need to make all sorts of decisions – strategic, operational and tactical .Many of these decisions are taken by business managers or leaders who may or may not always follow a popular view for that particular decision. Have you ever looked into how  nature

Price menu for healthcare services: Unheard but possible

Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same

Painting to Kirigami: Arts an underappreciated innovation source

Inspiration is everywhere and everything -Throughout the history, great minds have applied  this philosophy to come up with highly impactful innovations. Amongst the multiple sources, one source of inspiration which gets less attention is that of ‘arts’. Arts has played a key role and continues to play a key role