Phygital approach to make subscription model sticky

Apps are integral part of digital economy and heavily relies on users constantly engaging with the apps. However, with proliferation of apps there is severe competition to get the ‘attention of a user’. This is where innovative hybrid models are coming together to use phygital = physical+ digital, to create a sticky effect with users to continuously engage with their products and services. Crafters Box is one such concept.

The Crafters Box uses a . . .

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