Fear, love and safety has been traditionally the themes under which Insurance companies have marketed their products for decades. For the new age customer, that positioning doesn’t work anymore. Invariably insurance
is now sold as a positive reinforcement needed to live a disease free and healthy life. Vitality has been pioneering this positioning for years and they do it well.
South African insurer, Discovery uses behavior change, data analytics using innovative technology platform to turn the stakes on how insurance is perceived.
Using . . .
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