Breastscreening Australia breaks the taboo

Breast cancer screening is an essential tool for detecting breast cancer early when it is most treatable. However, there is often a taboo around breast screening, which can prevent women from getting screened. Eligibility for free screening mammograms with BreastScreen Australia starts at 40, with those aged 50 to 74

Tradies get sun smart in Australia

Do you know what’s even hotter than an Australian summer? A tradie without proper sun protection! Luckily, the Australian Cancer Council has come up with a innovative solution to tackle this issue – the ‘SunSmart Tradie Tool Box’ initiative. This initiative is specifically targeted towards the niche segment of outdoor

Brokering win-win deal with customers for saving power

Does influencing customer behavior and making them happy always come at a cost ? What if there is a solution that will improve customers experience, save the businesses some money and help better the environment ? If you are thinking it’s too good to be true , then read on..

Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers

Nudge Unit in Australian government drives behaviour change

State of New South Wales, in  Australia have been actively supporting the mission to use behavior science as a key enabler to enable policy decisions and drive positive society change. They are using the principles of behavioral science to tackle interesting problems : 1. Reduce city traffic congestion through flexi

Innovations in skill development

It is not just the private organizations who are taking skill development seriously. Several leading countries who are abreast with the disruptive business models and  proliferation of technology across the business are taking skill development seriously to improve the overall productivity with an aim to remain competitive in the global