Reimagining medical imaging with experience design

Hospitals and medical equipment can be daunting for adults let alone children. Can there be a better way to carry out the medical procedures and create an exciting experience for its users? The researchers at General Electric (G.E) Healthcare challenged the status quo and came up with an answer! Read

Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers

Task Shifting to tackle medical emergencies

Attracting and retaining talent is always a key challenge for all industries. The challenge gets amplified when dealing with skill shortages in  emergency health workers and the region under discussion in African countries. Ethiopia understanding the gravity of the problem is using ‘Task Shifting’ as a prudent innovative approach to

Price menu for healthcare services: Unheard but possible

Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same

Making it too easy can backfire: Cake mix story

At times making it too easy can backfire! That’s what  General Mills, a famous US based  Food company uncovered when they were investigating the reasons as to why their Betty Crocker brand ‘Cake mix’ failed to generate sales. On analysis they found the following issues, – Women always took pride

Sharing and Collaboration Economy : You just can’t ignore!

Sharing economy and collaborative consumption is all pervasive across countries and across industries.While there has been lot written and spoken about the big innovations stories like Uber, Airbnb there are lot more interesting patterns which could help us to improve our Resonvate thinking. Few interesting patterns on how the sharing

Disruption in People Practices

Disruption in business models is now all pervasive an no is immune to it.Is it time for disruption in the people practices as well ? May be yes going by some interesting people practices adopted by leading organisations. ‘Pay to Quit’ policy of Amazon  Amazon Chief, Jeff Bezos earlier in

Pay on- How –You- Drive (PHYD) Pricing : Pioneered by Italian Auto Insurers

Traditionally Car Insurance premiums are based on the driver profile, driving region, accident vulnerability etc. Industry then saw the  introduction of Usage Based Insurance(UBI)  types where the insurance premiums were based on the actual  miles driven. Though it was a step in right direction still it left customers believe that