Phygital approach to make subscription model sticky

Apps are integral part of digital economy and heavily relies on users constantly engaging with the apps. However, with proliferation of apps there is severe competition to get the ‘attention of a user’. This is where innovative hybrid models are coming together to use phygital = physical+ digital, to create

Digital Health Engagement with ‘Wheel of Health’

Insurance is no more sold on the principles of fear and love. The world of digitization has forced the Insurers to rethink their positioning and innovate on their core products. Insurance is now promoted as way for healthy living and using power of data insurers are relooking at what are

F1 inspired Healthcare practices

F1 for many is a world class sport and mega entertainment platform. However, things that happen  behind the scenes to make F1 a success is never analysed or given the right attention. When a group of health care surgeons and heathcare professionals were looking for ideas to improve their practices,

Canary from coal mine to software testing

Canary release is a technique to reduce the risk of introducing a new software version in production by slowly rolling out the change to a small subset of users before rolling it out to the entire infrastructure and making it available to everybody. Canary testing is recommended as good practice

Cuckoo Smurfing for money laundering

Commonwealth Bank of Australia(CBA), the largest bank in Australia in August,2017 was charged with a massive fine by banking regulatory body, AUSTRAC. CBA was charged that it failed to monitor the illegal deposit of money through its intelligent deposit machines and indirectly it had allowed money laundering. Without getting into

Cockroach inspired ‘Robot’ for disaster relief

US Researchers from University of of California, Berkeley were inspired by cockroach’s ability to withstand heavy forces and ability to flatten themselves to fit tight spaces. They attributed this to its exoskeleton feature which can be compressed when subjected to heavy force without breaking. The researchers were able to replicate

Frozen foods inspired by none other than Eskimos !

In 1916, a young American scientist and inventor called Clarence Birdseye went to Canada as a fur trader. He noticed that people in Labrador kept their food frozen in the snow for extended periods in the winter. During his time in the Arctic, Birdseye observed that Eskimos froze food in