Gaining market share in a crowded market place is never easy.
Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc.
But how about using advocacy as your strategy?
Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.
The problem: How to increase Pineapple consumption while there are so many other fruits like oranges,apple, grapes that is the first . . .