Lift and Shift

Frozen foods inspired by none other than Eskimos !

In 1916, a young American scientist and inventor called Clarence Birdseye went to Canada as a fur trader. He noticed that people in Labrador kept their food frozen in the snow for extended periods in the winter. During his time in the Arctic, Birdseye observed that Eskimos froze food in…
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Car Paint inspired by Jewelry Store

In 1940s, painting car was a specialised task and it took 40 odd days to paint a car;this proved to be a big bottleneck to increase car  production. The solution to this challenge however came from an unrelated industry due to the resourcefulness of one of the greatest innovators,Charles Kettering.…
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