Integrating wellness at the point of work

Bundling complementary services has always been a strategy adopted by different business to increase their positioning with new customer segments. Mobile phone with accessory is a classic example. This established strategy becomes innovative when organizations find interesting propositions to up-sell and cross- sell services along with partner products.

Large Australian bank, focused on providing wellness services to all its employees found crafted a interesting bundling proposition.

Health Hubs are a joint initiative between CBHS and

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