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Tag: Nike

Nike shoe sole inspired by waffle iron

February 10, 2019 osbalaji Design Product, History & events, Improve Efficiency, leveraging the concept, Lift and Shift, Sighted and spotted, Sports

Nike’s co- founder,Bill Bowerman, who was a track and field coach at the time, had been searching for a way to make shoes lighter and faster. While he was working to find a solution to this problem, his chat with his wife over breakfast got him the inspiration to build

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