Carma project: Toyota’s nudge for product recall

Traditionally, project recall in automobile, healthcare, food or other industry has been done as a massive public relations exercise supported by the company’s sales, distribution and service partners. The outcomes from the traditional route has not always been very encouraging. Toyota, the largest car manufacturer started to think about it

Nudge Unit in Australian government drives behaviour change

State of New South Wales, in  Australia have been actively supporting the mission to use behavior science as a key enabler to enable policy decisions and drive positive society change. They are using the principles of behavioral science to tackle interesting problems : 1. Reduce city traffic congestion through flexi