Ronny boards Singapore’s MRT — Mass Rapid Transit — on his way to work. He has about 15 minutes before his stop.
Instead of scrolling through his phone, he opens a book.
That small moment is exactly what Singapore wants to create at scale.
Through ReadSG, Singapore’s National Library Board has launched a five-year national movement built around a simple idea: read for 15 minutes a day. But the interesting part isn't the reading challenge. It is how they are designing the behaviour around . . .
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