Go-To-Market

Bridging the gap through Employability Points

Have you ever wondered what makes some graduates stand out in the job market, while others struggle to land even an entry-level position? Is it simply a matter of luck, or are there tangible skills and experiences that can make a difference? At the University of Kent, they believe that…
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Camera film to Skincare: Fujifilm’s reinvention

Have you ever wondered what the connection could be between photography and skin care? It seems like a stretch, right? But what if I told you that a renowned camera and film manufacturer, Fujifilm, has successfully ventured into the world of beauty with their skin care line ASTALIFT? It all…
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Simple but effective- Story of ORS

When Cholera and Diarrhoea where main killers earlier in the century, Intravenous (IV) fluids administered with apparatus with support from Doctor was considered to be more effective and efficient. The simplicity of solution and the way to administer Oral Rehydration Solution pioneered by Dilip Mahalanabis was challenged and never accepted,…
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Japan’s Future Lab creates IKEA like experience in agedcare

Customers who have bought from IKEA , will be familiar with the way the IKEA stores sell through a living experience than selling product features. A ideal living room is presented with different configuration of products providing ideas for customers to choose their products of choice. Japan's Future Care Lab…
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Getsafe insurance – Catch them young and grow with them

Selling insurance to young and healthy is like selling ice cream in Antarctica. It is never easy. However, the old phrase ‘catch’em young' holds true when it comes to Insurance. This is where a modern Insurtech firm is using that its core philosophy and is offering products catered to the…
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Digital Health Engagement with ‘Wheel of Health’

Insurance is no more sold on the principles of fear and love. The world of digitization has forced the Insurers to rethink their positioning and innovate on their core products. Insurance is now promoted as way for healthy living and using power of data insurers are relooking at what are…
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