Internet of gods – Ad video
Classic digital marketing story telling on digital marketing . . . To view the content of this page you need to login or upgrade your account
Tuariki Delamere somersault jump
Turaiki Delamere was bold to try somersault technique in long jump. Though he had success, Olympics association banned the technique. Watch this interesting story. Reference: https://www.youtube.com/@thespinofftv https://www.youtube.com/@ATHLETICJUMPS . . . To view the content of this page you need to login or upgrade your account
Puppy Bus Daycare
Having someone look after your dogs or other pets while you have been at work or busy, has gone on for a long time, however in the US and other countries an idea known as Doggy School Daycare has started to pick-up interest. The idea behind the system is that…
Smart use of fall detection technology in aged care
Not everyone is same. Customer segmentation as a concept doesn't go away when you age. Elders too have preferences and there is a market to service their diverse needs. Aged care homes have been experimenting with different concepts for making aged cares safe, engaging and comforting. Tigerplace is a industry…
Greencare Homes for semi-urban and rural population
With great advances in technology comes the great gift of living longer. The other side of this equation is the challenge of caring for the ageing population. Aged care models has different types of care from self-managed care to caring for people with chronic illness. Netherlands has been in the…
Integrating wellness at the point of work
Bundling complementary services has always been a strategy adopted by different business to increase their positioning with new customer segments. Mobile phone with accessory is a classic example. This established strategy becomes innovative when organizations find interesting propositions to up-sell and cross- sell services along with partner products. Large Australian…
Promoting wellness insurance and not sickness insurance
Fear, love and safety has been traditionally the themes under which Insurance companies have marketed their products for decades. For the new age customer, that positioning doesn’t work anymore. Invariably insurance is now sold as a positive reinforcement needed to live a disease free and healthy life. Vitality has been…
Phygital approach to make subscription model sticky
Apps are integral part of digital economy and heavily relies on users constantly engaging with the apps. However, with proliferation of apps there is severe competition to get the ‘attention of a user’. This is where innovative hybrid models are coming together to use phygital = physical+ digital, to create…
Digital Energy specialist with new operating model
‘You have a issue. You call a call center. They do first triage and put you on hold and make you wait in a queue for specialist to resolve or even worse ask you to call some other number’. Sounds familiar! Business Operations and support have been traditionally built around…
French repairability index- Right to repair
Sustainability is the #1 priority for governments and business alike. There are lot of product and service innovations which promote the concepts of circular economy – reduce, reuse, recycle. One key aspects aligned to this thinking id REPAIR. France has been leading the way through its world’s first Right to…