Enhance Brand Archives

Health as part of Integrated Wealth Management model

In the heart of Hong Kong, Ken stands at the pinnacle of success. As the CEO of a booming tech startup, he has amassed a good fortune. Yet, beneath the surface of his achievements lies a growing concern: How can he ensure that his wealth not only endures but also…

Agenda to action on Alternative Proteins

Michelle, a passionate sustainability advocate, had always been troubled by the glaring flaws in our global food systems. From environmental degradation to social inequities, she knew that drastic changes were needed to create a more just and resilient future. It was her serendipitous encounter with The Good Food Institute (GFI)…

Kombucha enters to create and dominate a new category in drinks

In the sun-soaked land of Australia, where innovation thrives like eucalyptus trees, a quiet revolution was brewing – quite literally. Kombucha, a fermented tea with ancient roots, was undergoing a transformation that would redefine the beverage landscape. At the forefront of this change was Remedy Foods, a pioneering Australian company…

Bridging the gap through Employability Points

Have you ever wondered what makes some graduates stand out in the job market, while others struggle to land even an entry-level position? Is it simply a matter of luck, or are there tangible skills and experiences that can make a difference? At the University of Kent, they believe that…

Japan’s Future Lab creates IKEA like experience in agedcare

Customers who have bought from IKEA , will be familiar with the way the IKEA stores sell through a living experience than selling product features. A ideal living room is presented with different configuration of products providing ideas for customers to choose their products of choice. Japan's Future Care Lab…

Zespri system innovation on clearance to pick

‘Timing is everything’ – this old adage applied to different facets of business from product launch,marketing to supply chain. However, it becomes absolutely vital if you are a fruit producer, a global brand and a dominant market leader. Yes, ‘clearance to pick’ is such a key aspect in the fruit…

Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers…

Using advocacy to grow market share

Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.…

Fan Equity – Not only a fan but also an Owner

When a private limited company needs more money for its growth and expansion plans, it goes to public to raise the capital. Thus, it becomes a publicly-owned company. People who buy company’s shares bear the highest risk but they also enjoy the collective ownership of the company which is transferable.…

Beuchet Chair Effect : Changing Perceptions

There are different theories and tools used to persuade people by changing their perceptions to agree on a idea/topic/act. Beuchet Chair is one such illusion theory which could provide could interesting insights on persuasion. In the Beuchet Chair effect, the seat of the chair is at a distance from its…

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