Enhance Brand

Using advocacy to grow market share

Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.…

Fan Equity – Not only a fan but also an Owner

When a private limited company needs more money for its growth and expansion plans, it goes to public to raise the capital. Thus, it becomes a publicly-owned company. People who buy company’s shares bear the highest risk but they also enjoy the collective ownership of the company which is transferable.…

Beuchet Chair Effect : Changing Perceptions

There are different theories and tools used to persuade people by changing their perceptions to agree on a idea/topic/act. Beuchet Chair is one such illusion theory which could provide could interesting insights on persuasion. In the Beuchet Chair effect, the seat of the chair is at a distance from its…