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Fare Evasion to Community Benefit: Transport Ombudsman’s data magic

In Australia, Public Transport of Victoria's (PTV) data on fare evaders showed an interesting trend. They found a particular tram and train route in Melbourne  having high rate of offenders and interestingly even higher rate of fare evasions disputed with Transport Ombudsman. Further analysis of data revealed that,young people faced…
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Swarm intelligence to solve business problems

Everyday businesses are flooded with the need to make all sorts of decisions - strategic, operational and tactical .Many of these decisions are taken by business managers or leaders who may or may not always follow a popular view for that particular decision. Have you ever looked into how  nature…
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Price menu for healthcare services: Unheard but possible

Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same…
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Painting to Kirigami: Arts an underappreciated innovation source

Inspiration is everywhere and everything -Throughout the history, great minds have applied  this philosophy to come up with highly impactful innovations. Amongst the multiple sources, one source of inspiration which gets less attention is that of ‘arts’. Arts has played a key role and continues to play a key role…
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Making it too easy can backfire: Cake mix story

At times making it too easy can backfire! That’s what  General Mills, a famous US based  Food company uncovered when they were investigating the reasons as to why their Betty Crocker brand ‘Cake mix’ failed to generate sales. On analysis they found the following issues, – Women always took pride…
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Using advocacy to grow market share

Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.…
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Canary from coal mine to software testing

Canary release is a technique to reduce the risk of introducing a new software version in production by slowly rolling out the change to a small subset of users before rolling it out to the entire infrastructure and making it available to everybody. Canary testing is recommended as good practice…
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Innovate to suit user habits

There are many challenges in our day to day life. Most of them can be solved by bringing a little change in human behavior and habits. But human behaviors and habits are not easy to change. Though there are several approaches and techniques to people change management, there are several…
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WeChat: Culture eats strategy for breakfast

WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it was one of the world’s largest standalone mobile apps by monthly active users with over 1 billion. WeChat is not just a messaging app but…
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Early bowerman waffle outsoles rectangle

Nike shoe sole inspired by waffle iron

Nike's co- founder,Bill Bowerman, who was a track and field coach at the time, had been searching for a way to make shoes lighter and faster. While he was working to find a solution to this problem, his chat with his wife over breakfast got him the inspiration to build…
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