Paddle to Success: The Global Rise of Pickleball and Its Thriving Ecosystem

Meet Fernando, a fitness enthusiast in her mid-40s. Like many of us, he yearned for a fun and effective way to stay active. One day, based on a friend’s recommendation, Fernando decided to give Pickleball a try. Little did he know that this casual suggestion would lead him into a

Gut health meets professional sports

In the heart of the competitive sports arena, where victory and defeat are separated by a hair’s breadth, an unexpected ally emerged: Fitbiomics. But before this disruptor could make its mark, there was Sarah Mitchell, a tenacious marathon runner with a fire in her eyes and a dream in her

Fan Equity – Not only a fan but also an Owner

When a private limited company needs more money for its growth and expansion plans, it goes to public to raise the capital. Thus, it becomes a publicly-owned company. People who buy company’s shares bear the highest risk but they also enjoy the collective ownership of the company which is transferable.

Brazil’s Sport Club Recife innovates organ donation

Brazil’s Sport Club Recife is known for having some of the most passionate fans in Brazil . They are passionate about life too. Even after death. 51,000 Recife fans have signed up to donate their organs after they die (more than the stadium capacity). The club has mobilised their passionate

Sports Simulations: Big data lessons for corporates

The field of sports always has fascinating things to offer – not just on the field but also off the field. There are several sports innovations today which can provide the corporates with several good practices. One such innovation that can be taken from the sports field to the board