Change People Behaviour

Sweden’s ‘Vision Zero’ initiative

Road fatalities is one of the top 10 reasons for deaths globally.Though every country is keen to improve road safety, Sweden is recognized to be a leader in this space. What did Sweden do differently ? Sweden launched a ambitious program called ‘Vision Zero’ with an aim make Sweden free…
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Kairos: Ancient Greek lessons for persuasion

Ancient Greek literature and customs has lot to teach us about effective communication . In our personal and professional lives, there are many events where even the right messages which we wanted to convey backfires due to wrong timing. The Greeks call this as Kairos. Kairos refers to the timing…
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Beuchet Chair Effect : Changing Perceptions

There are different theories and tools used to persuade people by changing their perceptions to agree on a idea/topic/act. Beuchet Chair is one such  illusion theory which could provide could interesting insights on persuasion. In the Beuchet Chair effect, the seat of the chair is at a distance from its…
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Fosbury Flop:Changing the rules of the game

Richard Douglas “Dick” Fosbury (born March 6, 1947) is one of the most influential athletes in the history of track and field. He revolutionized the high jump event, inventing a unique “back-first” technique, now known as the Fosbury Flop, adopted by almost all high jumpers today. His method was to…
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