Design pricing

Next generation Fire Prevention model

In a quiet suburban neighborhood, a family sat down for dinner, unaware that their home was harboring an invisible threat. Just a few days earlier, they had installed a small device called Ting, developed by Whisker Labs. This unassuming plug-in sensor was about to change their lives forever. The Hidden…
Read More

Phygital approach to make subscription model sticky

Apps are integral part of digital economy and heavily relies on users constantly engaging with the apps. However, with proliferation of apps there is severe competition to get the ‘attention of a user’. This is where innovative hybrid models are coming together to use phygital = physical+ digital, to create…
Read More

Brokering win-win deal with customers for saving power

Does influencing customer behavior and making them happy always come at a cost ? What if there is a solution that will improve customers experience, save the businesses some money and help better the environment ? If you are thinking it’s too good to be true , then read on..…
Read More

Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers…
Read More

Fare Evasion to Community Benefit: Transport Ombudsman’s data magic

In Australia, Public Transport of Victoria's (PTV) data on fare evaders showed an interesting trend. They found a particular tram and train route in Melbourne  having high rate of offenders and interestingly even higher rate of fare evasions disputed with Transport Ombudsman. Further analysis of data revealed that,young people faced…
Read More

Price menu for healthcare services: Unheard but possible

Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same…
Read More
Chilean Money

Chilean second currency model to tackle inflation

Chile is one of the country credited with inventing a second currency as a means to tackle their growing inflation. The Unidad de Fomento (UF) is a Unit of account that is used in Chile. The exchange rate between the UF and the Chilean peso is now (today) constantly adjusted…
Read More

Pricing Model innovation in success of Slack

Slack has really stormed the communication and collaboration market with their neat and clean messaging app.Their success story is phenomenal. One of the reasons attributed to their success is their simple and effective pricing model. Slack has realized the importance of billing simplicity and have come up with innovative Pricing…
Read More