Does influencing customer behavior and making them happy always come at a cost ? What if there is a solution that will improve customers experience, save the businesses some money and help better the environment ? If you are thinking it’s too good to be true , then read on..
In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers
In Australia, Public Transport of Victoria’s (PTV) data on fare evaders showed an interesting trend. They found a particular tram and train route in Melbourne having high rate of offenders and interestingly even higher rate of fare evasions disputed with Transport Ombudsman. Further analysis of data revealed that,young people faced
Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same
Chile is one of the country credited with inventing a second currency as a means to tackle their growing inflation. The Unidad de Fomento (UF) is a Unit of account that is used in Chile. The exchange rate between the UF and the Chilean peso is now (today) constantly adjusted
Slack has really stormed the communication and collaboration market with their neat and clean messaging app.Their success story is phenomenal. One of the reasons attributed to their success is their simple and effective pricing model. Slack has realized the importance of billing simplicity and have come up with innovative Pricing
Traditionally Car Insurance premiums are based on the driver profile, driving region, accident vulnerability etc. Industry then saw the introduction of Usage Based Insurance(UBI) types where the insurance premiums were based on the actual miles driven. Though it was a step in right direction still it left customers believe that