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Promoting wellness insurance and not sickness insurance

Fear, love and safety has been traditionally the themes under which Insurance companies have marketed their products for decades. For the new age customer, that positioning doesn’t work anymore. Invariably insurance is now sold as a positive reinforcement needed to live a disease free and healthy life. Vitality has been…

Small move, big impact to remember the heritage

There are several countries in the modern world which has completely a new identity and it becomes a challenge to ensure the current and future generations have awareness and value their heritage. Australia, one such country which acknowledges its traditional custodians is always keen to respect its past, present and…

Sanitation economy: New marketplace for innovation

If you ever thought that most of the industry economies are saturated, then think again! There is a brand-new marketplace in town based on toilets and sanitation which is brimming with innovation, entrepreneurship and investment. Read on.. Profits with purpose is never easy in hyper competitive world. The challenge increases…

Mumbai’s punishing signal

An interesting initiative to tackle a common problem in India -Honking at traffic signals. What if the behavior of people is redirected against them to instantly face consequences of their action. Yes, that was the thought behind this experiment. Though the practicality of scaling this questionable, there are some interesting…

Innovate to suit user habits

There are many challenges in our day to day life. Most of them can be solved by bringing a little change in human behavior and habits. But human behaviors and habits are not easy to change. Though there are several approaches and techniques to people change management, there are several…

Carma project: Toyota’s nudge for product recall

Traditionally, project recall in automobile, healthcare, food or other industry has been done as a massive public relations exercise supported by the company’s sales, distribution and service partners. The outcomes from the traditional route has not always been very encouraging. Toyota, the largest car manufacturer started to think about it…

Citizen Utility Boards inspired by university model

In several countries today, utilities (electricity, gas,water, telco) are still government controlled or either managed as a monopoly or duopoly. Customers in such cases are always at the receiving end as they don’t have any forums to present their views. Most of the customer forums set up by government are…

Sherlock inspired studies and innovation

Sherlock Holmes was a fictional detective created by Scottish author and physician Sir Arthur Conan Doyle. A brilliant London-based “consulting detective”, Holmes is famous for his astute logical reasoning, his ability to take almost any disguise, and his forensic science skills to solve difficult cases. Holmes, who first appeared in…

Potato King who used curiosity to change people minds

In the 1700s, famine in Europe occurred regularly—crops failed and invading armies often stole or burned food. Frederick the Great of Prussia saw in the potato a solution. Highly filling and weather resistant, it was also a difficult crop to steal or destroy. But Prussians wouldn’t have it. Potato eating…

Inspiration from Fibonacci series in real life

1,1,2,3,5,8,13,21,34… This is the famous Fibonacci number sequence, where the third number is sum of previous two numbers. The series itself was inspired when Leonardo Fibonacci observed the way the way rabbits bred themselves. Soon the pattern found its way in understanding bee colonies, the seeds in sunflowers, structure of…

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