Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers

Fare Evasion to Community Benefit: Transport Ombudsman’s data magic

In Australia, Public Transport of Victoria’s (PTV) data on fare evaders showed an interesting trend. They found a particular tram and train route in Melbourne  having high rate of offenders and interestingly even higher rate of fare evasions disputed with Transport Ombudsman. Further analysis of data revealed that,young people faced

Sherlock inspired studies and innovation

Sherlock Holmes was a fictional detective created by Scottish author and physician Sir Arthur Conan Doyle. A brilliant London-based “consulting detective”, Holmes is famous for his astute logical reasoning, his ability to take almost any disguise, and his forensic science skills to solve difficult cases. Holmes, who first appeared in

Formula E Power boost by fans

Formula E, which promotes care racing in electric cars has empowered its fans to actively involve in races through ‘Fanboost‘. Fanboost is a concept where their favorite drivers based on fans votes can get a power boost during the race. There is a power accelerator device that gets activated during