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Japan’s Future Lab creates IKEA like experience in agedcare
Customers who have bought from IKEA , will be familiar with the way the IKEA stores sell through a living experience than selling product features. A ideal living room is presented with different configuration of products providing ideas for customers to choose their products of choice. Japan's Future Care Lab…
Getsafe insurance – Catch them young and grow with them
Selling insurance to young and healthy is like selling ice cream in Antarctica. It is never easy. However, the old phrase ‘catch’em young' holds true when it comes to Insurance. This is where a modern Insurtech firm is using that its core philosophy and is offering products catered to the…
Story of Coffee: Devil’s drink to birth of insurance
Sipping a hot cup of coffee is a divine experience for many. However, you might be startled to know when coffee was introduced it was faced with severe resistance and many campaigns taken up to block the growth of coffee as beverage. So, how did the coffee aficionados break the…
Using advocacy to grow market share
Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.…
WeChat: Culture eats strategy for breakfast
WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it was one of the world’s largest standalone mobile apps by monthly active users with over 1 billion. WeChat is not just a messaging app but…
Fan Equity – Not only a fan but also an Owner
When a private limited company needs more money for its growth and expansion plans, it goes to public to raise the capital. Thus, it becomes a publicly-owned company. People who buy company’s shares bear the highest risk but they also enjoy the collective ownership of the company which is transferable.…
F45 training: Innovative fitness program design
Do you know a Australian owned fitness center is one of the fastest growing franchisee and its growth is compared to the likes of McDonalds and Subway. Yes, that is F45 training. F45 Training is a global fitness training community specializing in innovative, high intensity group workouts which are fast,…
Cuckoo Smurfing for money laundering
Commonwealth Bank of Australia(CBA), the largest bank in Australia in August,2017 was charged with a massive fine by banking regulatory body, AUSTRAC. CBA was charged that it failed to monitor the illegal deposit of money through its intelligent deposit machines and indirectly it had allowed money laundering. Without getting into…
Non Damage Business Interruption:Reinsurance Innovation
Reinsurance is the business of insuring the insurance companies.These companies generally are in the forefront of understanding the global economic changes and have a great understanding of the risks. The leaders in the industry are the likes of Munich Re, Swiss Re and Zurich. Reinsurance companies for years have focused…