Identifying a need Archives - Page 3 of 4

Camera film to Skincare: Fujifilm’s reinvention

Have you ever wondered what the connection could be between photography and skin care? It seems like a stretch, right? But what if I told you that a renowned camera and film manufacturer, Fujifilm, has successfully ventured into the world of beauty with their skin care line ASTALIFT? It all…

Tradies get sun smart in Australia

Do you know what's even hotter than an Australian summer? A tradie without proper sun protection! Luckily, the Australian Cancer Council has come up with a innovative solution to tackle this issue - the 'SunSmart Tradie Tool Box' initiative. This initiative is specifically targeted towards the niche segment of outdoor…

Singapore Ministry of Ageing and active ageing centers

Singapore has several innovations to its credit and is showcased as a model economy. One such showcase topic is country's focus on successful ageing. Singapore has set up a Ministerial committee for Ageing, with the tag line I still feel young, which focuses on three key themes:- 1. Care for…

Puppy Bus Daycare

Having someone look after your dogs or other pets while you have been at work or busy, has gone on for a long time, however in the US and other countries an idea known as Doggy School Daycare has started to pick-up interest. The idea behind the system is that…

Getsafe insurance – Catch them young and grow with them

Selling insurance to young and healthy is like selling ice cream in Antarctica. It is never easy. However, the old phrase ‘catch’em young' holds true when it comes to Insurance. This is where a modern Insurtech firm is using that its core philosophy and is offering products catered to the…

Nobel prize winning light trick can solve business challenges

We all have would have done it in schools- to look through the microscope. However, what if somebody takes it to next level to look through the invisible, beyond what an ordinary microscope can do. What if that idea wins a nobel prize and can give you ideas to solve…

Artificial voice box device supported by toy maker

Art has inspired several engineering wonders at mammoth scales. However, the innovation story of a toy maker, helping a Doctor to create an surgical device for helping throat cancer patients is something really incredible. Dr.Vishal Rao, an oncologist based in Bangalore wanted to do something about the high cost incurred…

Business inspired from cross domain ideas: Skincare to space water detection

Throughout history, there are several cases of innovations inspired from cross-industry and cross-domain ideas. Three such interesting stories, Caudalie is a leading French skincare brand owned by a couple, Mathilde and Bertrand Thomas. The Mathilde family which owned vineyards got their idea for grapeseeds inspired skincare products when they had…

Using advocacy to grow market share

Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.…

Dial before you dig

Dial before you dig (DBYD) is mostly free public service provided by many utilities or consortium of utilities (power, water, gas, telcos) to provide clear advice on the assets that might be impacted when someone wants to dig. This service helps lot of contractors, home owners, service providers to assess…

Identifying a need