Painting to Kirigami: Arts an underappreciated innovation source

Inspiration is everywhere and everything -Throughout the history, great minds have applied  this philosophy to come up with highly impactful innovations. Amongst the multiple sources, one source of inspiration which gets less attention is that of ‘arts’. Arts has played a key role and continues to play a key role

Making it too easy can backfire: Cake mix story

At times making it too easy can backfire! That’s what  General Mills, a famous US based  Food company uncovered when they were investigating the reasons as to why their Betty Crocker brand ‘Cake mix’ failed to generate sales. On analysis they found the following issues, – Women always took pride

Using advocacy to grow market share

Gaining market share in a crowded market place is never easy. Companies across different categories tackle them differently using innovation in marketing, service, packaging, pricing etc. But how about using advocacy as your strategy? Yes, that is what the The Female Social Network (TFSN) did to tackle an interesting problem.

Canary from coal mine to software testing

Canary release is a technique to reduce the risk of introducing a new software version in production by slowly rolling out the change to a small subset of users before rolling it out to the entire infrastructure and making it available to everybody. Canary testing is recommended as good practice

Innovate to suit user habits

There are many challenges in our day to day life. Most of them can be solved by bringing a little change in human behavior and habits. But human behaviors and habits are not easy to change. Though there are several approaches and techniques to people change management, there are several

Carma project: Toyota’s nudge for product recall

Traditionally, project recall in automobile, healthcare, food or other industry has been done as a massive public relations exercise supported by the company’s sales, distribution and service partners. The outcomes from the traditional route has not always been very encouraging. Toyota, the largest car manufacturer started to think about it

The Jungle: Fiction inspired industry welfare laws

Long before Henry Ford adapted it to automobile production, meat packers had developed the first industrial assembly line. It was more accurately a “disassembly line,” requiring nearly 80 separate jobs from the killing of an animal to processing its meat for sale. “Killing gangs” held jobs like “knockers,” “rippers,” “leg